Thursday, October 18, 2007

TrafficWave

TrafficWave Autoresponder System
 
I am amazed at the TrafficWave Autoresponder System.  The flexibility and function of this incredible tool let's me stay in contact with the people that desire to receive my information on a daily basis.  Now this is more than about making sales guys.  This is about providing people information about yourself, your products, your services and more importantly, your knowledge.  Everyone has a niche.  Everyone has a particular thing that they are really good at.  Mine happens to be search engine optimization.  I am willing to share that knowledge with people that are attempting to gain recognition on the search engine of Google, Yahoo, MSN and the other major search engines.
 
I find that when you give people value, they gravitate towards you and your ideas.  Find below an example from Brian Rooney, the owner of TrafficWave.  Its a great story.  It also has terrific meaning for you in understanding this whole process known as search engine marketing.
 
"The Story Of Al and Fred

Recently, I read an article about how businesses are using tools and technology such as AutoResponders by TrafficWave.net to increase efficiencies, reduce costs, and boost revenues.

More and more businesses are embracing technology while others are still not sure whether tools like these can be of any real benefit.

I thought I would take this opportunity to share my own thoughts on the subject with you. I would like to share it in the form of a story of two neighbors, Al and Fred.

-------------------------
Al is a seasoned fisherman. He likes to fish every chance he gets. He buys the best gear, watches those fishing shows, reads outdoor and fishing magazines, and is generally very successful with his fishing. He has even entered a few contests and has the trophies, plaques, and even some stuffed fish on the walls to testify to his success. He also has one of those singing fish on the wall by his front door, but that was a gag gift given to him by his buddy Fred.

Al's success has inspired Fred to take up fishing. He knows that Al enjoys it. Fred knows he is just as smart as Al and feels that he would make a good fisherman too.

He mentions to Al that he would like to go along on his next fishing trip and asks for Al's recommendation for the best gear.

Al explains about the need for a good fishing rod, the right bait, hooks, lures, nets, etc... He also loans Fred a few good fishing videos and recommends some articles he should read before they go fishing together this weekend.

Fred says, "I don't have time for the videos and who has time to read fishing magazines?" He decides he will just buy the tools that Al uses and he'll be well on his way to becoming a master angler. (That's "fish catching guy" for those of us that do not fish).

The big weekend comes. Al and Fred head out to the lake. They sit in the same boat at the same time and fish in the same part of the lake. They fish all day long.

They both start off pretty slow.

Al decides to switch bait, try fishing at different depths, and a few other changes here and there. Soon, he's catching fish and having a great day.

Fred, on the other hand, hasn't caught a thing all day.

"This stupid rod must not be working right.", he says.

After a few more hours, he becomes more frustrated. "I bet this bait is not any good. Let me have some of yours, Al.", says Fred.

Al is more than happy to share and lets Fred borrow whatever he needs.

The day continues on and we can pretty much guess how things end for Fred. No fish.

Al has caught his limit (again) and has a big smile on his face. "I love fishing!" he says, slapping Fred on the back as they climb out of the boat to head home.

Fred is thinking that the guy at the store ripped him off.
Fred is thinking this fishing stuff is a scam and Al must be in on it.
Fred is thinking that his bait must not have been any good.
Fred is thinking that he's just not "lucky" like his buddy Al.
Fred is thinking that there weren't any fish on his side of the boat.

Fred is frustrated. "All I caught was an old boot" he tells Al.

Al says, "That's because you had your line too deep".

"Too deep?" Fred asks. "What does that matter?".

"Fred", Al asks, "did you watch those videos I loaned you?".

"Videos? I want to FISH!", says Fred. "Besides, I bought the same gear you use and I was in the boat right next to you. I just don't think this fishing stuff is for me."

Al just shakes his head and throws the day's catch into the cooler in the back of the truck.

Today, Al is still catching fish. He has a few more trophies on his wall. He still watches his favorite fishing shows and has added a few more fishing magazines to his collection.

Fred just knows that it is all a big joke and has given up on fishing. He is sure that Al will "wake up" some day and realize what a scam that fishing stuff really is.

He did, however, see a very interesting commercial about skydiving on television the other day. He has already talked to someone that can sell him the best gear out there and he's looking forward to his first jump.

Lessons? Who has time for learning? Fred can't wait to feel the rush of wind on his face as he free falls from 7,000 feet!

---------------------------

Just about every day, I have this basic conversation with business associates and marketers from all over the world.

No matter what business you are in, success is always the result of taking consistent, focused, and informed action.

Too many times, I see people get caught up in "busy work". They may buy some great tools but never actually learn to use them. They may be working "hard" but not "smart". They may be running all over the place from meeting to meeting making sales calls but have no real plan for effective presentation or closing strategies.

Even worse, I often run across sales people that don't take any consistent action at all. They keep wondering why they aren't making any real money when others seem to be "raking it in". When I ask them what they did today to build their business, they either can't give me an answer or they have a list of "busy work" that will never result in actual sales. I have seen sales people spend the afternoon organizing their desks so that paper, clips, pens, etc... are all organized and ready for the next deal that comes through the door. But when I ask them what they are doing to cause that business to come through the door, they just give me a blank stare.

Take the time to learn the tools.
Take the time to use the tools wisely.
CREATE your success by taking consistent, focused, informed action each and every day.

Soon, you can be "reeling 'em in" like Al and others will ask you what your "secret" is.

Yours in success,

Brian Rooney
Co-Founder, Managing Member"
 
I am going to repeat the most significant part of this article.  "No matter what business you are in, success is always the result of taking consistent, focused, and informed action."  This is the entire focus, or should be, of you receiving the notoriety and presence on Google that you desire.  Brian Rooney, like myself, knows the importance of focused action.  Yesterday, I conducted an advanced SEO training session for the members of Jaguar Marketing.  I said that they have everything that they need right in front of them to become successful on the internet.  If you have a keyboard, a mouse, a notepad document and the time, you too can achieve greatness in your business.  Of course, if you are time restricted, you will be better off by hiring me to conduct your successful SEO campaign.  Its really that simple folks.
 
Butch Hamilton-SEO Master-MOM, Predator and Jaguar Marketing Director
 
 
 
 
 
 
 
 
 
 
 
 


No comments: